Business Intelligence (BI) Market

Business Intelligence (BI) Market Size, Share & Trends Analysis Report

Business Intelligence (BI) Market Size, Share & Trend Analysis 2029

Report ID : AIMR 552
Number of pages : 200
Published Date : Mar 2023
Category : Smart Technologies
Delivery Timeline : 48 hrs

Scope of Business Intelligence (BI) Market:

Business Intelligence (BI) is a technology-driven process that utilizes data analysis to extract valuable insights for business decision-making. In recent years, the BI market has been experiencing significant growth, thanks to the increasing demand for data-driven insights to improve business operations and optimize customer experience.

Current Market Size and Market Share:

The Global Business Intelligence (BI) Market is expected to reach ~USD 29 billion at a CAGR of +10% by 2026 during the forecast period.

The market is currently dominated by major players such as Microsoft, SAP, IBM, Oracle, and Tableau, which collectively account for a significant market share.

Key Players in the BI Market:

Apart from the major players mentioned above, other significant players in the BI market include.

  • Microsoft Corporation (U.S.)
  • Tableau Software, LLC (Salesforce) (U.S.)
  • IBM Corporation (U.S.)
  • MicroStrategy
  • QlikTech International AB (U.S.)
  • TIBCO Software
  • SAP SE (Germany)
  • Oracle Corporation (U.S.)
  • Redash (Databricks) (Israel)
  • Mode Analytics Inc. (U.S.)
  • Looker (Google) (U.S.)
  • Infor (U.S.)

BI Market Segmentation:

By Component

  • Solution
  • Services

By Deployment

  • Cloud
  • On-premise

By Enterprise Type

  • Small and Medium-Sized Enterprises (SMEs)
  • Large Enterprises

By Application

  • Supply Chain Analytic Applications
  • CRM Analytic Operations
  • Financial Performance and Strategy Management
  • Production Planning Analytic Operations
  • Others (Workforce Analytic Operations, Services Operations)

By End-use Industry

  • BFSI
  • IT and Telecommunication
  • Retail and Consumer Goods
  • Manufacturing
  • Healthcare
  • Others (Government, Real Estate)

Major Trends and Drivers Affecting the BI Market:

The increasing demand for real-time data analytics, the growing adoption of cloud-based BI solutions, and the emergence of artificial intelligence (AI) and machine learning (ML) are some of the major trends and drivers affecting the BI market. Additionally, the rise of big data and the need for data governance and security are also driving the demand for BI solutions.

Opportunities and Threats in the BI Market:

The growing adoption of BI solutions across various industries, including healthcare, retail, and finance, presents significant growth opportunities for the BI market. However, the market also faces threats from the rising competition, the emergence of new technologies, and the increasing complexity of data management and analysis.

Regulatory and Legal Issues Affecting the BI Market:

As the use of BI solutions involves the collection and processing of sensitive data, regulatory and legal issues such as data privacy and security, intellectual property rights, and compliance with data protection regulations pose significant challenges for BI vendors. In the future, the increasing focus on data privacy and cybersecurity is likely to drive the adoption of secure and compliant BI solutions.

Target Demographics and Preferences in the BI Market:

The target demographics of the BI market include businesses of all sizes, ranging from small and medium-sized enterprises (SMEs) to large corporations. These businesses require BI solutions to gather, analyze, and visualize data to make informed decisions. The preferences and behaviors of these businesses vary, with some preferring on-premises solutions, while others prefer cloud-based solutions.

Pricing Trends in the BI Market:

The pricing trends in the BI market vary across different segments, with on-premises solutions generally costing more than cloud-based solutions. Additionally, pricing models may vary based on the type of solution offered, such as data warehousing, reporting, or analytics. Some BI vendors also offer free or low-cost versions of their solutions for small businesses and startups.


The BI market is expected to witness significant growth in the coming years, driven by the increasing demand for data-driven insights to improve business operations and customer experience. While the market presents significant growth opportunities, it also faces challenges from rising competition, emerging technologies, and regulatory and legal issues. As businesses continue to adopt BI solutions, vendors will need to stay ahead of these trends and challenges to remain competitive in the market.