Stand-up Pouches Market

Stand-up Pouches Market Size, Share & Trends Analysis Report

Stand-up Pouches Market Size, Share & Trend Analysis 2029

Report ID : AIMR 293
Number of pages : 200
Published Date : Apr 2023
Category : Packaging
Delivery Timeline : 48 hrs

Global Stand-up Pouches Market: Global Size, Trends, Competitive, and Historical & Forecast Analysis, 2022-2028: The market will expand due to the growth in the food and beverage industry, the growth of e-commerce, and the increasing demand for convenient and sustainable packaging.

Global Stand-up Pouches Market is valued at USD 25.82 Billion in 2022 and it is expected to reach USD 43 Billion by 2029 with a CAGR of 7.56% over the forecast period.

Scope of Global Stand-up Pouches Market Report-

Stand-up pouches are a type of flexible packaging that can stand upright on a shelf or a display. They are made of multiple layers of plastic or plastic and other materials, including aluminum and paper, to provide barrier properties that protect the contents from moisture, oxygen, light, and other external factors. The pouches are typically sealed with a zipper or a spout to allow for easy opening and resealing.

Stand-up pouches were first developed in the 1960s as an alternative to rigidpackagingsg such as glass jars and cans. The initial design was a simple flat pouch with a gusset on the bottom that allowed it to stand up when filled. Over time, the design evolved to include features such as spouts, zippers, and tear notches, as well as more sophisticated barrier materials and printing technologies.

Stand-up pouches are used for a wide range of products, including food and beverages, pet food, pharmaceuticals, personal care products, and household goods. They are particularly popular for products that need to be resealed after opening, such as snacks, baby food, and liquid detergents. The pouches are also popular for products that need to be transported easily, as they are lightweight and can be stacked efficiently.

The end-users of stand-up pouches include manufacturers, retailers, and consumers. Manufacturers use the pouches to package their products and provide them with branding and shelf appeal. Retailers use the pouches to display products on shelves or in displays, and consumers use them to store and transport products.

Revenue generation model:

Revenue is generated through the sale of stand-up pouches to manufacturers and retailers. The price of the pouches depends on the size, material, and printing requirements, as well as the quantity ordered.

Supply chain analysis:

The supply chain for stand-up pouches includes raw material suppliers, pouch manufacturers, and distributors. Raw materials such as plastic resins and printing inks are sourced from suppliers, and pouch manufacturers convert the materials into finished pouches. Distributors then sell the pouches to manufacturers and retailers.

Value chain analysis:

The value chain for stand-up pouches includes product design, raw material sourcing, manufacturing, printing, distribution, and end-use. Each stage of the value chain contributes to the final product and its value to the end-user.


COVID-19 Impact on the Stand-up Pouches market:

The COVID-19 pandemic has had both positive and negative impacts on the stand-up pouches market. On the positive side, With people staying at home due to lockdowns and social distancing measures, there has been a significant increase in the demand for packaged food and beverages, which has positively impacted the stand-up pouches market. The pandemic has led to increased hygiene concerns, and stand-up pouches offer a hygienic packaging solution that can be easily opened and resealed, reducing the risk of contamination.

However, on the negative side, The pandemic has disrupted global supply chains, leading to delays in the delivery of raw materials and finished products, which has negatively impacted the stand-up pouches market. The pandemic has led to an economic downturn, which has negatively impacted consumer spending and affected the demand for stand-up pouches.

Key Players of Global Stand-up Pouches Market Report-

Some major key players for the global Stand-up Pouches market report cover prominent players like Amcor Limited,

  • Berry Global Inc.
  • Mondi Group
  • Sealed Air Corporation
  • Huhtamaki Oyj
  • Coveris Holdings S.A.
  • Sonoco Products Company
  • ProAmpac LLC
  • Winpak Ltd.
  • Smurfit Kappa Group

Global Stand-up Pouches Market Segmentation:

By Material:

  • Plastic
  • Paper
  • Metal
  • Bioplastic

By Type:

  • Standard
  • Aseptic
  • Retort
  • Hot-Filled

By Closure:

  • Tear Notch
  • Zipper
  • Spout

By Capacity:

  • Small (less than 100 ml)
  • Medium (100 ml - 500 ml)
  • Large (500 ml - 1 liter)
  • Extra-large (more than 1 liter)

By End-User:

  • Food And Beverage
  • Pharmaceuticals
  • Personal Care
  • Cosmetics

By Regional & Country Level:

  • North America
    • US.
    • Canada
  • Europe
    • UK.
    • France
    • Germany
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
  • Middle East and Africa
    • GCC
    • Africa

Rest of Middle East and Africa

Market Drivers:

Rise in e-commerce: The growth of e-commerce has also led to a corresponding increase in demand for packaging solutions that can withstand the rigors of shipping and handling. Stand-up pouches are a popular choice for e-commerce packaging due to their lightweight and flexible nature, which reduces shipping costs and makes them easy to store and handle. E-commerce sales in 2021 will be $174 billion, or about 6% of total sales. That number is projected to grow by more than $100 billion by 2026. In 2022, more than 2.3 billion people are expected to purchase goods and services online. As of January 2023, the world population is about 8 billion. This means that at least 28% of the world's population shop online to fulfill their needs.

Growth in the food and beverage industry: Stand-up pouches are widely used in the food and beverage industry for packaging products like sauces, soups, and snacks. For example, the sauces and condiments segment is expected to reach 64,884.7 million kg by 2027 and is expected to exhibit 4.5% volume growth in 2024. Edible food sales are estimated at around US$2.8 trillion in 2021 and are projected to increase by around US$600 billion by 2026. Over the next few years, more and more grocery retail sales are expected to take place online.

Market Restraints:

Limited recyclability: Although stand-up pouches are lightweight and use less material, they are not easily recyclable due to their multi-layered structure, which includes different types of plastics, aluminum, and other materials. This can limit their appeal to environmentally conscious consumers and businesses. Almost 500 billion plastic bags are used around the world every year, and over 1 million bags are used every minute. The average “life” of a plastic bag is 15 minutes.

Competition from other packaging solutions: Stand-up pouches face competition from other packaging solutions like bottles, cans, and rigid containers, which offer different features and benefits. In terms of market share, the report states that stand-up pouches accounted for approximately 18% of the global packaging market in 2020, while bottles, cans, and rigid containers accounted for around 60% of the market share.

Opportunity Factors:

Opportunity factors for the stand-up pouches market include increasing demand for convenient and sustainable packaging, growth in the food and beverage industry, and advancements in printing and barrier technologies. Other factors include the expansion of e-commerce and the need for lightweight, cost-effective packaging solutions.

Market Trend

Product And Technology Development:

Recent trends in stand-up pouches include the development of compostable and biodegradable materials, the use of high-barrier coatings to extend shelf life, and the incorporation of smart packaging technologies such as QR codes and NFC tags. Other trends include the use of recyclable materials and the development of pouches with improved resealability and dispensing features.

Customer Trend:

Customer trends in stand-up pouches include the desire for convenience, portability, and sustainability. Customers are also looking for packaging that provides better protection for their products and is easy to open and reseal. In addition, customers are increasingly concerned about the environmental impact of packaging and are looking for more sustainable options.

Market Competition Nature:

Mergers and Acquisitions: Many players in the stand-up pouches market have engaged in mergers and acquisitions to expand their market presence and increase their product offerings. For instance, in 2020, ProAmpac LLC acquired Rapid Action Packaging (RAP), a UK-based manufacturer of sustainable packaging solutions.

Innovation and New Product Development: Companies have also focused on innovation and the development of new products to meet the changing needs of consumers. For example, in 2019, Amcor plc introduced a recyclable high-barrier pouch that extends the shelf-life of products such as coffee and pet food.

Strategic Partnerships: Companies have also formed strategic partnerships to leverage each other's strengths and expand their market reach. For instance, in 2021, Huhtamaki Oyj partnered with a digital packaging company, Digimarc Corporation, to develop intelligent packaging solutions.

Sustainability: Given the increasing focus on sustainable packaging, companies are likely to invest in sustainable materials and production methods to reduce their environmental footprint.

E-commerce Packaging: With the growth of e-commerce, companies are likely to focus on developing packaging solutions that are suitable for online shipping and storage.

Digital Printing: Digital printing technology allows for greater flexibility and customization of packaging designs. Companies are likely to invest in digital printing technology to create more visually appealing and customized packaging for their products.

Regional Expansion: With the growth of emerging markets, companies are likely to focus on expanding their operations in these regions to tap into new opportunities.

Geography Analysis:

North America:

North America is one of the largest markets for stand-up pouches, driven by the increasing demand for convenient and lightweight packaging solutions across various end-user industries. The food and beverage industry is one of the major end-users of stand-up pouches in North America, accounting for over 40% of the market share. The healthcare and personal care industries are also emerging as significant end-users of stand-up pouches in North America, driven by the increasing demand for innovative and sustainable packaging solutions.

In addition, the rise of e-commerce is also expected to drive demand for stand-up pouches in North America, as online retailers seek lightweight and flexible packaging solutions that can withstand the rigors of shipping and handling. Retail e-commerce sales in North America amounted to almost 637 billion U.S. dollars.


The European stand-up pouches market is expected to experience significant growth in the coming years, driven by the increasing demand for sustainable and convenient packaging solutions. Another factor driving the growth of the stand-up pouches market in Europe is the increasing demand for packaged food and beverages. The European Union was 174.6 billion euros in 2019, with food and beverage packaging accounting for the largest share of the market.

The convenience and portability of stand-up pouches make them an ideal packaging format for on-the-go consumption, and they are increasingly being used to package a wide range of products, including coffee, snacks, pet food, and baby food.

Key Benefits of Global Stand-up Pouches Market Report–

  • Global Stand-up Pouches Market report covers in-depth historical and forecast analysis.
  • Global Stand-up Pouches Market research report provides detailed information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, and Regional and Country Level.
  • Global Stand-up Pouches Market report helps to identify opportunities in the marketplace.
  • Global Stand-up Pouches Market report covers an extensive analysis of emerging trends and the competitive landscape.