Global Labeling and Branding Market is valued at USD 65.29 Billion in 2022 and it is expected to reach USD 91.87 Billion by 2029 with a CAGR of 5.00% over the forecast period.
Labeling and Branding are crucial components of marketing that help businesses differentiate their products from those of their competitors. Labeling refers to the process of creating a unique name, design, symbol, or slogan that identifies and distinguishes a product from other products in the market. Branding, on the other hand, is the process of creating a unique image and reputation for a product or company in the minds of consumers.
Labeling and branding have been used for centuries to promote products and services. In ancient times, craftspeople used branding irons to mark their products with a unique symbol. In the 19th century, companies began to use advertising and branding to create a competitive advantage. The first registered trademark in the United States was granted in 1870 to the Averill Chemical Paint Company for their brand name, "Averill Ready-Mixed Paints."
Labeling and branding are used in various industries such as food and beverage, pharmaceuticals, cosmetics, and consumer goods. In the food and beverage industry, labeling is required by law to provide consumers with information on ingredients, nutritional values, and allergens. Branding helps companies create a unique identity for their products and connect with consumers emotionally. The end-users of labeling and branding are consumers who purchase products and services. Effective labeling and branding help consumers make informed purchasing decisions and create loyalty towards a particular brand.
COVID-19 had both positive and negative impacts on the labeling and branding market. On the positive side, the demand for certain products increased during the pandemic, such as health and wellness products, which led to an increase in demand for labeling and branding services. The rise of e-commerce led to an increased need for customized packaging and labeling to enhance the customer experience.
However, on the negative side, Due to supply chain disruptions, there was a shortage of raw materials and packaging materials, which led to increased costs and delayed delivery times. Many businesses had to reduce their marketing budgets due to financial constraints caused by the pandemic, which impacted their ability to invest in labeling and branding. As of March 6, 2023, there have been over 461 million confirmed cases of COVID-19 globally and over 6.1 million deaths.
Some major key players for the global Labeling and Branding market report cover prominent players like
Labeling and branding can increase revenue by creating brand recognition, differentiation, and customer loyalty. This can lead to increased sales and market share, higher pricing power, and improved profitability.
Labeling and branding involve various stakeholders in the supply chain, including manufacturers, suppliers, distributors, and retailers. Each stakeholder has a role to play in ensuring that products are labeled and branded correctly and in compliance with regulations.
Labeling and branding are crucial parts of the value chain, as they help businesses create value for consumers by providing them with unique product identities and differentiated benefits.
The rise of e-commerce is leading to an increased demand for customized labeling and packaging: The rise of e-commerce has changed the way products are sold and delivered, with a significant impact on the labeling and packaging industry. E-commerce has enabled businesses to reach customers worldwide and sell products directly to them, bypassing traditional retail channels.
As a result, there is a growing demand for customized labeling and packaging that is tailored to specific products, markets, and customer preferences. E-commerce platforms require labels and packaging that are both functional and visually appealing, in order to enhance brand identity, convey product information, and ensure safe delivery.
Additionally, The COVID-19 pandemic has accelerated the growth of e-commerce, with a report by Salesforce estimating that global e-commerce sales grew by 71% year-over-year in Q2 2020.
The growing adoption of RFID technology: Radio-frequency identification (RFID) technology is becoming increasingly popular in the labeling and branding industry. RFID tags contain electronic information that can be read by a scanner or reader, which allows businesses to track and monitor products throughout the supply chain. This technology can be used for a variety of applications, including inventory management, authentication, and anti-counterfeiting.
By leveraging RFID technology, businesses can achieve greater visibility and control over their products, which is essential in today's competitive marketplace. The use of RFID technology in supply chain management is on the rise, with a report by VDC Research estimating that the market for RFID in supply chain applications will reach $4.5 billion by 2022.
High Cost: The labeling and branding industry involves a range of costs, including design, printing, application, and compliance. These costs can be a significant barrier to entry for small businesses and startups, and can also limit the ability of larger companies to invest in new technologies and innovations. The high cost associated with labeling and branding is a key factor that is restraining the growth of the market, as it can limit the adoption of new labeling and branding solutions and deter businesses from entering the market. In addition, the cost of complying with regulatory requirements and certifications can be a further burden for businesses, particularly those operating in multiple regions or industries.
The lack of skilled labor: The labeling and branding industry requires a range of skilled labor, including designers, printers, application specialists, and regulatory compliance experts. However, there is currently a shortage of skilled workers in many parts of the world, which is impacting the growth of the market.
For example, the National Association of Manufacturers found that 69% of US manufacturing executives reported a moderate to the severe shortage of skilled workers in 2020. And to the Manufacturing Institute and Deloitte, the US manufacturing industry could face a shortage of 2.4 million skilled workers by 2028.
Opportunities for labeling and branding include the growing demand for sustainable packaging, increasing regulations on labeling and packaging, and the emergence of new technologies, such as augmented reality and blockchain, to enhance product labeling and branding.
The labeling and branding market is expected to grow due to the increasing demand for customized packaging, the rise of e-commerce, and the growing importance of environmental sustainability.
In terms of product and technology development, there is a trend toward using smart labeling technologies that can provide real-time information to consumers and businesses.
In terms of customer trends, consumers are increasingly interested in environmentally friendly products and packaging, and they are willing to pay more for products that are sustainably sourced and packaged.
The labeling and branding market is highly competitive, with several key players operating in the market. Some past/future strategies that key market players may use to remain competitive include:
North America is one of the leading regions in the labeling and branding market, driven by the high demand for customized labeling and packaging solutions in various industries, including food and beverage, pharmaceuticals, and cosmetics. The region has a mature market with a large number of established players, including Avery Dennison Corporation, CCL Industries, Inc., and 3M Company.
Furthermore, the growing trend of e-commerce and online shopping is expected to boost the demand for customized labeling and packaging solutions in North America. The region has a large number of e-commerce players, including Amazon, Walmart, and Target, which are driving the demand for innovative labeling and packaging solutions to enhance the customer experience. The pharmaceutical labeling market in the region was valued at $2.7 billion in 2020. And the e-commerce market in North America is expected to reach $927 billion by 2023, driven by the growing trend of online shopping and the increasing use of mobile devices for online purchases.
Europe is one of the largest and most mature markets for labeling and branding solutions, with a high level of competition and a large number of established players in the industry. The region is home to many leading companies, including UPM-Kymmene Oyj, Constantia Flexibles Group GmbH, and Mondi Group. The food and beverage industry is one of the major end-users of labeling and branding solutions in Europe, the food labeling market in the region was valued at €9.3 billion in 2020, and the pharmaceutical labeling market in the region was valued at €1.5 billion in 2020.
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