Flexible Packaging Market

Flexible Packaging Market Size, Share & Trends Analysis Report

Flexible Packaging Market Size, Share & Trend Analysis 2029

Report ID : AIMR 13
Number of pages : 200
Published Date : Feb 2023
Category : Packaging
Delivery Timeline : 48 hrs

Global Flexible Packaging Market is valued at USD 134.90 Billion in 2022 and it is expected to reach USD 181.26 Billion by 2029 with a CAGR of 4.31% over the forecast period

Scope :

The Flexible Packaging Market refers to the production and sale of flexible packaging materials made from various materials such as plastic, paper, aluminum, and others. This market has grown in popularity over the years due to its ability to provide a convenient and lightweight solution for packaging various products.

Flexible packaging has been around since the early 1900s, but it was not until the 1950s that the market for flexible packaging really took off. Advances in technology allowed for the creation of new materials and packaging designs, which made flexible packaging more durable, versatile, and cost-effective.

Flexible packaging has a wide range of applications, from food and beverage packaging to pharmaceuticals, personal care products, and pet food. End-users include manufacturers, distributors, and retailers. 

COVID-19 Impact :

The COVID-19 pandemic has had both positive and negative impacts on the flexible packaging market. On one hand, the increased demand for packaged goods due to lockdowns and social distancing measures has led to a surge in demand for flexible packaging. On the other hand, supply chain disruptions, labor shortages, and economic uncertainty have created challenges for manufacturers.

As of February 22, 2023, there have been over 462 million confirmed cases of COVID-19 worldwide, resulting in over 6.06 million deaths, according to the World Health Organization.

Key Players:

Some major key players for the global Flexible Packaging market report cover prominent players like

  • Amcor Limited
  • Bemis Company Inc.
  • Mondi Group
  • Sealed Air Corporation
  • Berry Global Inc.
  • Huhtamaki Oyj
  • Sonoco Products Company
  • Constantia Flexibles Group GmbH
  • Uflex Limited
  • and Coveris Holdings S.A.
  • ProAmpac LLC
  • Winpak Ltd.
  • Clondalkin Group Holdings B.V.
  • Glenroy
  • Printpack
  • Innovia Films Ltd.
  • Schur Flexibles Group
  • Transcontinental Inc.
  • Novolex Holdings
  • Bischof + Klein SE & Co. KG
  • and others.

Segmentation: -

By Material Type

  • Plastics
    • Polypropylene (PP)
    • Polyethylene (PE)
    • Polyethylene terephthalate (PET)
    • Poly-vinyl chloride (PVC)
    • Polystyrene (PS)
    • Others
  • Paper
  • Recycled cellulose fiber
  • Aluminum foil
  • Bioplastics

By Design Type:

  • Bags and Trays
    • Gusseted Bags
    • Wicketed Bags
  • Pouches
    • Stand up Pouches
    • Flat Pouches
    • Spouted Pouches
  • Squeezable Bottles
  • Rollstock
  • Wraps
  • Blisters

By Packaging Type:

  • VSP (Vacuum Skin Packaging)
  • MAP (Modified Atmospheric Packaging)

By Applications:

  • Consumer Goods
    • Frozen Food
    • Dairy Products
    • Fruits and Vegetables
    • Meat, Poultry, and Seafood
    • Baked Goods and Snack Foods
    • Candy and Confections
    • Other Food Products
  • Household and Personal Care
  • Beverage
  • Pharmaceutical and Medical
  • Tobacco
  • Others

By Regional & Country Level:

  • North America

    • U.S.
    • Canada
  • Europe

    • U.K.
    • France
    • Germany
    • Italy
  • Asia Pacific

    • China
    • Japan
    • India
    • Southeast Asia
  • Latin America

    • Brazil
    • Mexico
  • Middle East and Africa

    • GCC
    • Africa
    • Rest of Middle East and Africa

Revenue Generation Model:

The flexible packaging market generates revenue through the sale of packaging materials to various end-users. The revenue generated depends on the demand for flexible packaging, the types of materials used, and the pricing strategies of individual manufacturers.

Supply Chain Analysis:

The flexible packaging supply chain includes raw material suppliers, packaging manufacturers, and end-users. The supply chain is influenced by factors such as the availability of raw materials, production costs, and transportation costs.

Value Chain Analysis:

The value chain for flexible packaging includes the design, production, distribution, and sale of packaging materials. Each stage of the value chain adds value to the final product, and manufacturers must balance the cost of production with the value provided to end users.

Market Drivers:

Increasing Demand from End-Use Industries: The demand for flexible packaging is being driven by the increasing demand from various end-use industries such as food and beverage, pharmaceuticals, personal care, and others. For example, The food and beverage industry is the largest end-use industry for flexible packaging, accounting for over 60% of the market share, according to the Flexible Packaging Association.

Sustainability: Consumers are increasingly concerned about the impact of packaging on the environment, which is driving the demand for sustainable and eco-friendly packaging. Flexible packaging is considered more environmentally friendly than traditional packaging materials such as glass, metal, and rigid plastic. The FPA states that flexible packaging requires fewer natural resources to produce and transport, generates less waste, and has a smaller carbon footprint.

For example, According to the Flexible Packaging Association (FPA), flexible packaging requires 70% less plastic to produce than rigid packaging and generates 60% less greenhouse gas emissions during production. The number of companies committing to using sustainable packaging is growing. For example, in 2019, PepsiCo announced that it plans to use 25% recycled content in its plastic packaging by 2025, while Nestle announced plans to make all its packaging recyclable or reusable by 2025.

Market Restraints:

Stringent Regulations: The flexible packaging industry is subject to stringent regulations regarding the use of certain materials and the disposal of packaging waste. Compliance with these regulations can increase the cost of production and limit the use of certain materials, which can restrain the growth of the market.

Volatility in Raw Material Prices: The price of raw materials used in the production of flexible packagings, such as resins and films, is subject to volatility due to fluctuations in supply and demand. This can impact the profit margins of manufacturers and limit the growth of the market.

For example, in 2018, the average price of high-density polyethylene (HDPE) was around $1,300 per metric ton, but in 2020, the average price had dropped to around $800 per metric ton due to lower demand and oversupply caused by the COVID-19 pandemic.

Opportunity factors:

Increasing demand for sustainable and eco-friendly packaging solutions: As consumers become more environmentally conscious, there is a growing demand for sustainable packaging solutions. This has led to the development of new materials and technologies that are biodegradable, compostable, and recyclable.

Growing popularity of convenient and lightweight packaging: Consumers are increasingly looking for packaging that is easy to use and transport, as well as lightweight to reduce shipping and storage costs. This has led to the development of innovative packaging solutions such as pouches and bags, which are lightweight and easy to handle. The global flexible packaging market size for pouches was valued at USD 17.9 billion in 2020.

Market Trends:

Product and Technology Development: Increased use of sustainable and eco-friendly materials, such as biodegradable films, recyclable laminates, and compostable materials.

Development of advanced barrier technologies to improve the shelf life and freshness of packaged products, such as nanocomposite films and coatings.

Use of digital printing technology to offer customized and personalized packaging solutions for small and medium-sized businesses.

Adoption of smart packaging solutions, such as RFID tags and sensors, to improve supply chain management and consumer engagement.

Customer Trends: Growing demand for convenience and on-the-go packaging solutions, such as single-serve pouches and resealable bags.

Increased awareness of environmental issues and demand for sustainable packaging solutions, especially among younger consumers.

Growing demand for premium packaging solutions, such as high-quality graphics and innovative shapes, to enhance product differentiation and branding.

Market Competition Nature:

The flexible packaging market is highly competitive, with many players ranging from large multinationals to small and medium-sized enterprises.

Key players in the market include Amcor plc, Berry Global Inc., Mondi Group, Sealed Air Corporation, and Sonoco Products Company.

Companies are focusing on strategies such as mergers and acquisitions, partnerships, and investments in R&D to enhance their product portfolios, expand their geographic presence, and improve their competitive position.

Strategies by Key Market Players:

Increasing investment in R&D to develop sustainable and innovative packaging solutions.

Expanding their geographic presence through acquisitions and partnerships.

Developing customized and value-added solutions to meet the specific needs of customers.

Focusing on supply chain optimization to improve efficiency and reduce costs.

Enhancing their digital capabilities to improve customer engagement and supply chain visibility.

Geography Analysis:

North America:

North America is one of the largest markets for flexible packaging, driven by the presence of major end-use industries such as food and beverage, pharmaceuticals, and personal care. The increasing demand for sustainable packaging solutions, rising consumer awareness about food safety, and the growing popularity of e-commerce are the key driving factors for the market in North America. Major players in the North American flexible packaging market include Amcor plc, Berry Global Inc., Sealed Air Corporation, and Sonoco Products Company.

For example, in 2020, Berry Global Group launched a range of sustainable packaging solutions that use recycled materials and reduce plastic waste. Similarly, Amcor has set a goal of making all of its packaging recyclable or reusable by 2025.


Europe is another major market for flexible packaging, driven by the presence of several large end-use industries such as food and beverages, healthcare, and personal care. The increasing demand for eco-friendly and sustainable packaging solutions, along with the growth of the e-commerce sector, is driving the market in Europe.

In addition, the COVID-19 pandemic has accelerated the growth of the e-commerce sector in Europe, with many consumers opting for online shopping as a safer alternative to in-person shopping. According to a report by E-commerce Europe, e-commerce sales in Europe grew by 30% in 2020, reaching a total value of €717 billion.

Asia Pacific:

The Asia-Pacific region is the fastest-growing market for flexible packaging, driven by the growing population, rising disposable income, and expanding end-use industries such as food and beverages and pharmaceuticals. China, India, and Japan are the major markets in the region, and they are expected to continue to dominate the market in the coming years.