Value-added deli and produce market is a rapidly growing segment of the food industry. It comprises products that are prepared or partially prepared, making it easier for consumers to cook and eat healthy meals. The value-added deli and produce market is expected to grow significantly in the coming years, driven by changing consumer preferences and increasing health consciousness.
The global value-added deli and produce market was valued at USD ~158 billion in 2020 and is expected to grow at a CAGR of +4% during the forecast period from 2021 to 2028.
One of the major trends driving the value-added deli and produce market is the increasing demand for convenience foods. Consumers are looking for quick and easy meal solutions that are healthy and tasty. Value-added deli and produce products are a perfect fit for this demand, as they are often ready-to-eat or require minimal preparation.
Another trend affecting the industry is the growing awareness of the health benefits of fresh fruits and vegetables. Value-added produce products such as pre-cut fruits and vegetables, salads, and fresh juices are becoming increasingly popular among consumers who are looking for healthy and convenient food options.
In addition, the rise of e-commerce and online grocery shopping is also driving the growth of the value-added deli and produce market. Consumers are increasingly turning to online platforms to purchase groceries, and value-added products are a popular choice for online shoppers.
One of the major opportunities in the value-added deli and produce market is the increasing demand for organic and non-GMO products. Consumers are becoming more conscious about the quality of their food and are willing to pay a premium for products that are produced without harmful chemicals and pesticides.
However, the industry also faces several threats, including supply chain disruptions, food safety concerns, and changing consumer preferences. In addition, the industry is heavily dependent on the availability of raw materials, which can be affected by weather conditions and other factors.
The value-added deli and produce market is subject to several regulatory and legal issues. For example, food safety regulations and labeling requirements can vary between countries and regions, making it challenging for companies to operate in multiple markets. In addition, the industry is subject to regulations related to packaging and labeling, which can impact the cost and availability of products.
The value-added deli and produce market targets a wide range of consumers, including busy professionals, health-conscious individuals, and families with young children. Pricing trends in the industry vary across different segments, with organic and non-GMO products often commanding a premium price.
The value-added deli and produce market is a rapidly growing segment of the food industry, driven by changing consumer preferences and increasing health consciousness. While the industry faces several challenges, including supply chain disruptions and changing consumer preferences, there are also significant opportunities for growth, particularly in the organic and non-GMO segments. As the industry continues to evolve, it will be important for companies to stay abreast of changing trends and regulatory issues in order to remain competitive in the market.