Fresh Mushroom Market

Fresh mushrooms have been gaining popularity globally due to their health benefits and versatility in cooking.This growth can be attributed to the increasing demand for healthy and nutritious food products, rising consumer awareness about the health benefits of mushrooms, and the growing trend of vegan and plant-based diets.

Market Size and Market Share:

The global fresh mushroom market size  is expected to reach USD ~49 billion by 2028 CAGR of +5% from 2021 to 2028.

Based on type, the market can be segmented into button mushrooms, shiitake mushrooms, oyster mushrooms, and others. The button mushroom segment held the largest market share of around 40% in 2020, followed by shiitake mushrooms.

Key Players in the Industry:

• Agro Dutch Industries Ltd.
• The Mushroom Company
• Banken Champignons
• OKECHAMP S.A.
• Bonduelle
• Modern Mushroom Farms
• Drinkwater Mushrooms Ltd.
• Hughes Mushroom
• Weikfield Foods Pvt. Ltd.
• Scelta Mushrooms BV
• Ecolink Baltic
• Kulkarni Farm Fresh Pvt. Ltd.
• Monaghan Mushrooms
• Monterey Mushrooms Inc.
• Fresh Stock
• California Mushroom Farms Inc.

Segmentation:

By Product Type

• Button Mushroom
• Oyster Mushroom
• Shiitake Mushroom
• Portobello Mushroom

By Application

• Fresh
• Frozen
• Dried

By Distributional Channel

• Online
• Hypermarkets & Supermarkets
• Convenience Stores
• Others 

Major Trends and Drivers:

The major trends in the fresh mushroom market include the increasing demand for plant-based food products, rising awareness about the health benefits of mushrooms, and the growing popularity of organic and locally sourced products. Consumers are becoming more conscious of their food choices and are shifting towards plant-based diets, which has resulted in the increased demand for fresh mushrooms.

The health benefits of mushrooms are also driving the market growth. Mushrooms are low in calories and fat, and high in fiber and protein, making them a healthy addition to any diet. In addition, mushrooms are a good source of vitamins and minerals, such as vitamin D and potassium, which have numerous health benefits.

Opportunities and Threats:

The fresh mushroom market offers numerous opportunities, such as the increasing demand for organic and locally sourced products, rising popularity of vegan and plant-based diets, and the growing trend of convenience food products. However, there are also some threats, such as the high cost of organic products, the volatility of the supply chain, and the increasing competition from substitute products.

Regulatory and Legal Issues:

The use of pesticides in mushroom cultivation is regulated by various organizations, including the Environmental Protection Agency (EPA) and the European Food Safety Authority (EFSA). These organizations have set maximum levels of pesticide residues that can be present in fresh mushrooms. In addition, there are safety concerns related to the consumption of wild mushrooms, which can be toxic and cause serious health problems.

Target Demographics and Preferences:

The target demographics of the fresh mushroom market include the food and beverage industry, the retail industry, and the pharmaceutical industry, among others. Consumers are becoming more conscious of their food choices and are shifting towards organic and locally sourced products. In addition, there is a growing trend of vegan and plant-based diets, which has led to the increased demand for fresh mushrooms.

Pricing Trends:

The pricing of fresh mushrooms varies across different segments, with organic mushrooms generally being more expensive than conventionally grown mushrooms. The pricing is also affected by factors such as the type of mushroom, the size of the mushroom, and the packaging size.

In conclusion, the fresh mushroom market is expected to grow at a significant rate in the coming years, driven by the increasing demand for healthy and nutritious food products, rising consumer awareness about the health benefits of mushrooms, and the growing trend of vegan and plant-based diets. While the market offers numerous opportunities, there are also some threats, such as the high cost of organic products and the volatility of the supply chain.